Ways to Wellness - Bridges Fund Management








Ways to Wellness

An innovative programme working to create sustained lifestyle changes and improved self-care for people living with long-term health conditions

Investment Strategy

Outcomes Contracts


Healthier Lives

Date of initial investment

March 2015

Bridges Executives

Mila Lukic
Antony Ross

Challenge: Over 15 million people in the UK suffer from long-term health conditions (LTC’s) such as diabetes, asthma and heart disease, most experiencing poorer health outcomes and reduced quality of life as a result. They are also proportionately higher users of health services: 70% of national NHS spend is on patients with these conditions.

Investable Solution: Ways to Wellness is a newly formed organisation which has developed an innovative programme based on the concept of ‘social prescribing’ – the use of non-medical interventions to achieve sustained lifestyle change and improved self-care among people with long-term health conditions – to try and address these issues. The programme will work to enhance patients’ abilities to manage their illness, through healthier behaviour, increased community participation and better access to specialist health services, supplementing the support they get from their healthcare professional. Services will be delivered by four social sector organisations, selected following a procurement process: Changing Lives, First Contact Clinical, HealthWORKS Newcastle and Mental Health Concern. Patients will be referred directly onto the programme by their GP and will remain on it for an average of 21 months, supported at all times by a dedicated ‘Link worker’.

Ways to Wellness will run for an initial seven years and improve the health of approximately 11,000 people living in the west of Newcastle. Over time, the services should improve their quality of life while also reducing the demands on NHS primary and secondary care. In the Newcastle West area – which includes some of the most deprived wards in England – an estimated 30,000-40,000 people suffer with one or more LTCs. Local GP practices in Newcastle West have made use of social prescribing for a number of years; but this SIB will allow them to scale up provision properly for the first time.

Outcomes: Ways to Wellness will aim to deliver positive social impact in four distinct categories:

  • Direct beneficiary impact through delivery. The programme will engage with over 11,000 patients over the seven year programme
  • Direct societal impact through savings in costs for local authorities and central government from an estimated 15% saving in Secondary Care costs
  • Systemic social policy impact through trialling new social prescribing interventions to improve quality of life for people with LTCs by increasing their confidence and ability to manage their illness
  • Systemic market-building impact as the first active healthcare SIB, it will help demonstrate the benefits of this commissioning approach in a high-cost sector and encourage further preventative, payment-by-results commissioning by government and local authorities
  • Financing Method: The Ways to Wellness programme will be funded by a social impact bond commissioned by the NHS Newcastle West Clinical Commissioning Group (NWCCG), Big Lottery Fund’s Commissioning Better Outcomes and the Cabinet Office’s Social Outcomes Fund.