Unforgettable - Bridges Fund Management









A pioneering e-commerce platform supporting those living with dementia and their carers

Investment Strategy


Healthier Lives

Date of initial investment

October 2014

Bridges Executives

Antony Ross

Challenge: Dementia already affects over 44m people around the world – including more than 850,000 people in the UK – and according to some predictions, could affect 135m people globally by 2050. Yet despite the scale of the problem, there is still very little awareness of how products and services can help improve quality of life of those affected by dementia and memory loss.

Investable Solution: Unforgettable aims to become the ‘go-to’ resource for anyone affected by dementia. It will offer in-depth information about the likely changes in behaviour, cognitive function and physical abilities that sufferers can undergo at different stages of the disease. It will offer community support for those struggling to manage their care burden. And it will offer practical, product-based solutions to the daily challenges of the illness – including activities and games, mealtimes, sleeping, personal hygiene and dressing.

Outcomes: The website launched in September 2015, and currently has over 2,000 products and 500 proprietary articles addressing all areas of dementia.