Forbes: The Rise Of B Corps Highlights The Emergence Of A New Way Of Doing Business

Research shows that people increasingly want to work for, buy from and invest in companies that have mission and impact at their heart of their business models.

In her third Forbes blog, Michele Giddens talks about the rise of the B Corp movement – emblematic of this developing trend – arguing that this creates an increasingly attractive business case for entrepreneurs to employ an impact-driven approach.

Read the blog post here.