The Covid-19 crisis has created enormous and unprecedented challenges for almost every sector of the global economy.
At Bridges, we continue to work very closely (albeit remotely) with our partners to protect our people and respond effectively to these challenges.
As an impact-driven investor, we have always believed that businesses and organisations are better-placed to succeed and build value over the long term if they focus on driving better outcomes for all their stakeholders. This conviction has been central to our Covid-19 response.
We are proud of the work our partners have done (with support from the Bridges team) on safeguarding their staff, customers and other key stakeholders – from collectively sourcing PPE equipment, to supporting the mental health and wellbeing of remote workers.
We are proud of the innovative and agile ways our partners have found to engage with customers and clients, in order to protect value and maintain continuity of service. Some have adapted their operating model or launched new delivery channels or new services almost overnight.
And we are proud of the incredible efforts our partners have made to help the most vulnerable people in their communities – from providing meals for key workers to shipping PPE manufactured by Burberry.
The Bridges team is also trying to support charities working on the front-line of the Covid-19 crisis via the Bridges Impact Foundation. Our CharityBegins@Home initiative is aiming to raise £10,000 to support the most vulnerable in our society. Please do join in if you’d like to support our efforts. All funds raised will be matched by the Foundation.
In the longer term, we are also eager to play a role in the post-Covid recovery. This crisis has already changed our world in profound ways, and laid bare some profound injustices. We are actively working with our partners to try and understand what we can learn from all this – so we can rebuild our economy in a way that is more inclusive and more sustainable.