15th June 2023

Cranemere’s Diana Propper de Callejon on the benefits of longer-term investment models for impact-driven businesses

Welcome to 20/30 Visions, a new Bridges series in which we ask experts and thought-leaders from around the globe: what needs to change if we want to build a more sustainable and inclusive future in the next decade? And how do we make that change happen?

To build a more sustainable and inclusive economy, we need to scale the businesses that are helping to solve our biggest environmental and social challenges. But what’s the best model for funding the growth of companies that are focused on these long-term goals?

Longer-term capital vehicles are increasingly emerging as a viable alternative to standard private equity and public markets. In theory, these models allow impact-driven business to remain focused on long-term value growth and impact, without the distraction of short-termist equity markets or regular changes of ownership. But can they be structured in a way that also works for investors?

Our guest this week is Diana Propper de Callejon, Managing Director of US-based Cranemere. Cranemere describes itself as “a long-term holding company for founders, management teams and family-owned companies in the U.S. and Europe”; to date it has raised $2.5bn from investors and backed seven operating companies.

We discuss:

  • The problem Cranemere was established to solve
  • The benefits of long-term capital for impact-driven businesses
  • Typical investor concerns – and how to resolve them
  • Long-term capital vs PE/ public markets
  • How we get more long-term vehicles
  • and more


Watch our conversation here:

Or you can download Diana’s insights to read as a PDF below:

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