énergie Fitness - Bridges Fund Management


    

    






















 






    
	            
			    
    



    




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énergie Fitness

Small-box format gym providing access to high-quality fitness facilities in catchment areas with smaller populations

Investment Strategy

Growth Business

Theme

Healthier Lives

Date of initial investment

August 2019

Bridges Executives

Philip Newborough
Alison Price

Challenge 

Physical inactivity can lead to many other diseases and causes an estimated 3.2 million deaths globally every year. According to national statistics, 29% of adults in England are classified as obese, with prevalence over twice as high in the most deprived areas than the least deprived areas. Regular exercise can help tackle this growing problem, yet many exercise facilities are inaccessible or unaffordable to people on low incomes.

Investable solution 

énergie Fitness is the leading UK low-cost gym franchise business with over 100 sites across the UK & Ireland. By addressing a gap in the market for small-box format gyms in catchment areas with smaller populations, énergie expands into areas that previously had no local access to low-cost gyms. Its franchise model also fosters a greater emphasis on customer service, with gym owners encouraged to interact with members and get involved in their local community. This helps énergie to maintain a low member churn and to appeal to a broader, more inclusive demographic: for example, it attracts a higher-than-average number of members in the 36-50 and 50+ age brackets compared to other low-cost competitors.

Outcomes 

Bridges supports énergie to expand into more underserved areas and strengthen its member proposition, so it can drive better health outcomes for more users, particularly the older demographic, which is statistically more at-risk of obesity and long-term health conditions.

www.energiefitness.com