Underserved Markets

Some of the challenges we face

The cost of living is rising much faster than earnings growth

Many households are still worse off than they were pre-recession

Wealth disparity between the regions is getting wider

The richest 10% of households earn ten times more than the poorest 10%

How are we helping to solve this problem?

Since 2002, our Underserved Markets focus has led us to invest in businesses, property developments and social sector organisations that are seeking to create jobs, broaden opportunity and provide higher-quality, more accessible services in less affluent areas – from healthcare to low-cost fitness to vet care.

See how we help serve underserved communities with consumer champion businesses >>

Some examples of our impact


Of all investments are located in the most deprived areas of the UK


New residential units providing affordable and relatively affordable accommodation for around 2,400 people


Previously unemployed back in work

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